Online Marketing Articles

Is Your Website Optimised for Sales? 

Even before the pandemic, consumers were shifting online. But now, small businesses need a strong online presence in order to have a sustainable future.   If you don’t have an e-commerce option, you’re leaving the door wide open for your competitors. ...

What is Content Marketing?

Do you know how to use content marketing to grow your business? If not, you could be missing out on potential customers who are searching for information about products and services just like yours. And in today’s market, if you’re not developing relationships with...

How to Use Social Media Strategically To Market Your Business

Many businesses make the mistake of thinking the key to social media success is to create a viral post. They think this will catapult their brand into the limelight, everyone will buy their product, and the future of their business will be secure. Happy days! Not...

Why Conversation is King

When it comes to marketing, experts and aficionados commonly claim that content is king. And it is undoubtedly important. But more important even than content, is conversation. Online conversation is undervalued and underrated by many small business owners....