Even before the pandemic, consumers were shifting online. But now, small businesses need a strong online presence in...
Is Your Website Optimised for Sales?
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Online Marketing Articles
What is Content Marketing?
Do you know how to use content marketing to grow your business? If not, you could be missing out on potential...
How to Use Social Media Strategically To Market Your Business
Many businesses make the mistake of thinking the key to social media success is to create a viral post. They think...
Is Your Website Optimised for Sales?
Even before the pandemic, consumers were shifting online. But now, small businesses need a strong online presence in order to have a sustainable future. If you don’t have an e-commerce option, you’re leaving the door wide open for your competitors. ...
What is Content Marketing?
Do you know how to use content marketing to grow your business? If not, you could be missing out on potential customers who are searching for information about products and services just like yours. And in today’s market, if you’re not developing relationships with...
How to Use Social Media Strategically To Market Your Business
Many businesses make the mistake of thinking the key to social media success is to create a viral post. They think this will catapult their brand into the limelight, everyone will buy their product, and the future of their business will be secure. Happy days! Not...
Why Conversation is King
When it comes to marketing, experts and aficionados commonly claim that content is king. And it is undoubtedly important. But more important even than content, is conversation. Online conversation is undervalued and underrated by many small business owners....
How To Attract The Right Customers To Your Website
A well designed, optimised website is a key part of your marketing strategy – but on its own, it won’t attract the right people to your business. And by the “right’ people, we mean the ones who are ready to buy your products or services. There’s so much content on the...
Digital Marketing: It’s All About Relationships!
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...
5 Ways to Create Great Social Media Content for Your Brand
Social media marketing is a method for creating digital branding and attracting. Everyone is doing it, but some small business owners are reluctant to begin. The fear is often around bad feedback. Why would you put yourself out there and risk bad feedback being spread...
How to Market Your Business During A Crisis
Business owners are caught between a rock and a hard place right now. Marketing your products and services when customers are worried about their health and jobs feels at best insensitive, at worst scheming. No-one wants to look as if they’re trying to make money out...