Digital marketing solutions in London

Inbound | Social | Training

We’ve been successfully delivering digital marketing solutions and training to the London business community since 2010. We are proud to be a Royal Borough of Greenwich business.

Marketing is an investment in your business. Every form of communication with your customers and prospects, from branding and packaging, to website and social media messages, form part of your marketing and should be strategically planned to help people to buy from you.

Outbound marketing that blasts messages of ‘how great we are’ are no longer effective. Inbound is where it’s at today and building strong relationships by demonstrating expertise is what leads to credibility and trust, drawing prospects ever closer to making the decision to buy from you.

Light at the End of the Tunnel

What is Inbound Marketing?

Attracting customers with great content

Social media ads are becoming more and more unpopular. People are wise to advertising these days and are far less likely to be swayed by flashy ads promising huge benefits to purchasing the particular product or service.

People are more savvy to advertising in general. Social ad fatigue is a reality, with most people simply ignoring intrusive promoted or sponsored posts and some even getting irritated.

People buy based on trust and social proof (what customers are saying about you). It has never been more important to tell your story in an authentic and engaging way.

Our Services

We have a range of entirely bespoke services to suit most budgets and requirements

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Our Blog

Get all the latest news and tips to make your digital marketing rock!

  • Content marketing, content strategy

What is Content Marketing?

March 9th, 2020|

What Is Content Marketing? Do you know how to use content marketing to grow your business? If not, you could be missing out on potential customers who are searching for information about products and services just like yours. And in today’s market, if you’re not developing relationships with customers in this way, you can be sure someone else is. So, what is content marketing and how can you use it effectively to boost sales and grow your company? Read on

  • LinkedIn marketing, online marketing, inbound marketing, sales leads from linkedin, linkedin

How to Create Business Leads with LinkedIn

February 18th, 2020|

Knowing how to generate leads using social media can be tricky. LinkedIn is a great resource for small businesses wanting to reach out to established business, like businesses and freelancers, but gaining leads can seem like a minefield at first. You have options. You can pay for leads, wait for them or actively attain them with a marketing strategy. Paying for them gets you the numbers but no real value. These are people you’ve paid for, not earned, and so

  • Content marketing, organic seo, website traffic

How To Attract The Right Customers To Your Website

February 13th, 2020|

A well designed, optimised website is a key part of your marketing strategy – but on its own, it won’t attract the right people to your business. And by the “right’ people, we mean the ones who are ready to buy your products or services.

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What Our Clients Say

Downton and Ali Associates

I would like to thank and recommend The Social Matrix. I have been working on my email marketing strategy over the last few months and Lorraine has been brilliant with ideas and strategies. I would absolutely recommend The Social Matrix for anyone who wants to engage on social media, as they are the best.

Security Masters Ltd

I can say without hesitation that if anyone is considering outsourcing their social media, then Social Matrix is the company of my choice. They come highly recommended, to the extent that I no longer have to use any other business marketing company.

Mark Radford, Security Masters Ltd
Coral Turner

Whenever I attend one of Lorraine’s workshops I come home with copious notes, and a ‘to do list’ as long as my arm. Lorraine teaches you how to build on your current skill set, which has helped me and my business to grow.

Coral Turner, Coral Turner Couture
Mitali Chopra

Social Matrix put their heart and soul into their service and I could not ask for anything more. They are not only meticulous in their approach but also go above and beyond to personalise the services, which really makes them stand out from the rest.

Mitali Chopra, Action Coach

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