by Lorraine Windsor | Mar 18, 2022 | LinkedIn
Knowing how to generate leads using social media can be tricky. LinkedIn is a great resource for small businesses wanting to reach out to established business, like businesses and freelancers, but gaining leads can seem like a minefield at first. You have options. You...
by Lorraine Windsor | Feb 10, 2022 | LinkedIn
LinkedIn is great for B2B businesses and can help you to effectively share who you are and what you do, and build profitable relationships. You can use it to increase your online visibility and demonstrate your expertise. You can also use LinkedIn to ensure you get...
by Lorraine Windsor | Jan 13, 2022 | Marketing Strategy
A well designed, optimised website is a key part of your marketing strategy – but on its own, it won’t attract the right people to your business. And by the “right’ people, we mean the ones who are ready to buy your products or services. There’s so much content on the...
by Lorraine Windsor | Nov 1, 2021 | Marketing Strategy
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...
by Lorraine Windsor | Oct 8, 2021 | Social Media Marketing
Social media marketing is a method for creating digital branding and attracting. Everyone is doing it, but some small business owners are reluctant to begin. The fear is often around bad feedback. Why would you put yourself out there and risk bad feedback being spread...
