by Lorraine Windsor | Mar 18, 2022 | LinkedIn
Knowing how to generate leads using social media can be tricky. LinkedIn is a great resource for small businesses wanting to reach out to established business, like businesses and freelancers, but gaining leads can seem like a minefield at first. You have options. You...
by Lorraine Windsor | Jan 13, 2022 | Marketing Strategy
A well designed, optimised website is a key part of your marketing strategy – but on its own, it won’t attract the right people to your business. And by the “right’ people, we mean the ones who are ready to buy your products or services. There’s so much content on the...
by Lorraine Windsor | Nov 1, 2021 | Marketing Strategy
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...
by Lorraine Windsor | Apr 23, 2020 | Marketing Strategy
Business owners are caught between a rock and a hard place right now. Marketing your products and services when customers are worried about their health and jobs feels at best insensitive, at worst scheming. No-one wants to look as if they’re trying to make money out...
by Nicolette Ford | Jan 24, 2020 | Content Marketing
You’ve probably heard about BERT, Google’s new algorithm update, by now. BERT, which stands for Bidirectional Encoder Representations from Transformers, helps Google understand and interpret natural language by improving the search engine’s comprehension of context....
