Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind...
Market Segmentation for Non-Marketers – A Beginner’s Guide
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Marketing Strategy Articles
Unlock The Potential Of Customer Stories: How Real-Life Experiences Can Attract Customers, Drive Sales, And Build Credibility
In today’s crowded marketplace, attracting new customers and building...
2023: A Year of New Opportunities for Your Business Marketing
The past few years have been challenging for businesses, with the pandemic bringing an unprecedented level of...
How To Attract The Right Customers To Your Website
A well designed, optimised website is a key part of your marketing strategy – but on its own, it won’t attract the right people to your business. And by the “right’ people, we mean the ones who are ready to buy your products or services. There’s so much content on the...
Digital Marketing: It’s All About Relationships!
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...
How to Market Your Business During A Crisis
Business owners are caught between a rock and a hard place right now. Marketing your products and services when customers are worried about their health and jobs feels at best insensitive, at worst scheming. No-one wants to look as if they’re trying to make money out...