Marketing Strategy Articles

The past few years have been challenging for businesses, with the pandemic bringing an unprecedented level of uncertainty. Many have had to alter their approach in order to survive and thrive in the new market. As we kick off 2023, now is the perfect time to take a...

Regardless of your business, your website needs to be fit for purpose to survive in today’s increasingly online world. It not only needs to attract customers and demonstrate your expertise to deliver the products or services they need, but it also needs to connect...

Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...

Preparing your business for life after lockdown? Chances are you’ve already pivoted your marketing message during the crisis, but now it’s time for another shift as businesses and consumers come out of quarantine and head into yet another new normal.  How can you make...