Human

Digital

Marketing for

Small Businesses

Attract the right customers with a strong HUMAN, online presence!

  • You are a customer focused small business.
  • You need more customers to find you.
  • You understand the potential of maximising your online presence.
  • You want to create and maintain an effective digital marketing strategy, but when you’re busy running your business, it slips down your list of priorities.

Strengthen your HUMAN connections.

At Social Matrix, we’ve worked with small businesses since 2010, delivering websites, search engine optimisation, content and consultancy, that bring businesses to life online.

We believe that people come first, always, and that your online presence should be consistent with the values of your physical business.  We help you get to the core of your values and business mission and then generate awareness in your target communities.

READ MORE 

End to End Website Creation

We’re a rare breed of website creators. When you get a website from us it’s not just an empty shell. We write your content, design, build and optimise your site for search.

Search Engine Optimisation (SEO)

Why have a website if no one can find it. We’ll rewrite, restructure, optimise and maintain your current site, so you can start climbing up the search results for your prospects’ search terms.

Content Marketing

We provide a done-for-you digital marketing content service including  blog, web page and email content to attract and nurture customers. So, when they’re ready to buy, they come to you first. 

Marketing Strategy and Planning

We provide consultancy services to help you take your marketing forward. This will mean you invest time in the smartest activities for your specific business goals. 

There are three steps to working with Social Matrix

Book a Call

Tell us about your business. We take time to get to know you, your values, what you do, your current position and where you’d like to be.

Create a Plan

We offer a range of solutions aimed at helping you grow and thrive in the digital domain. We’ll map out the best solutions to deliver the results your business needs.

Succeed

Know your digital marketing is working HARD for you. We support you as the plans are put into action, and offer a tailored solutions for ongoing success.

Market segmentation examples visual showing diverse groups of people standing on colourful circles, representing target audience clusters.

Market Segmentation, Targeting, and Positioning Examples from Real Brands

If you run a small business, you’ve probably been told to “know your audience.” But what does that actually mean? In this article, we’ll walk through real-world market segmentation, targeting and positioning examples from well-known brands. You’ll...
A woman interacting with floating profile icons representing different customer types, visualising the concept of Segmentation, Targeting and Positioning in marketing.

Segmentation, Targeting and Positioning for Small Businesses

Running a small business means making choices - about your time, your money, and who you’re really trying to serve. That’s where segmentation, targeting and positioning comes in. It’s a simple way to focus your marketing so it reaches the people...
Magnifying glass examining groups of human figures placed on coloured pie chart segments, symbolising market segmentation and customer targeting.

Market Segmentation for Non-Marketers – A Beginner’s Guide

Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind it. And then… nothing. Just a couple of likes from friends and maybe one vague enquiry. It's frustrating, especially when you know...
why should see be a top priority for small business owners in 2024

Why SEO Should be a Top Priority for Small Businesses in 2024

If you’re a small business owner, you’ve probably heard the term “SEO.” But what exactly is it, and why should you make it a priority? In this guide, we’ll explain what SEO is and how it can benefit your small business. What is SEO? SEO stands for...
Unlock The Potential Of Customer Stories: How Real-Life Experiences Can Attract Customers, Drive Sales, And Build Credibility

Unlock The Potential Of Customer Stories: How Real-Life Experiences Can Attract Customers, Drive Sales, And Build Credibility

In today’s crowded marketplace, attracting new customers and building credibility can feel like an uphill struggle. How can you capture the attention of the people you want to work with when you know their...
2023: A Year of New Opportunities for Your Business Marketing

2023: A Year of New Opportunities for Your Business Marketing 

The past few years have been challenging for businesses, with the pandemic bringing an unprecedented level of uncertainty. Many have had to alter their approach in order to survive and thrive in the new market. As we kick off 2023, now is the...
Is Your Website Optimised for Sales? 

Is Your Website Optimised for Sales? 

Even before the pandemic, consumers were shifting online. But now, small businesses need a strong online presence in order to have a sustainable future.   If you don’t have an e-commerce option, you’re leaving the door wide open for your...
Why a full web service one-stop-shop makes commercial and financial sense

Why a full web service one-stop-shop makes commercial and financial sense 

Regardless of your business, your website needs to be fit for purpose to survive in today’s increasingly online world. It not only needs to attract customers and demonstrate your expertise to deliver the products or services they need, but it also...
SEO

What Is Organic SEO?

SEO (Search Engine Optimisation) is a term that remains a mystery to many business owners, executives, and managers. There are many reasons for this, including the fact that there is often confusing messaging around SEO, such as what it is and the...

Digital Marketing: It’s All About Relationships!

Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about...
Content marketing

How To Create A Marketing Plan For Life After Lockdown 

Preparing your business for life after lockdown? Chances are you’ve already pivoted your marketing message during the crisis, but now it’s time for another shift as businesses and consumers come out of quarantine and head into yet another new...

How To Attract The Right Customers To Your Website

A well designed, optimised website is a key part of your marketing strategy – but on its own, it won’t attract the right people to your business. And by the “right’ people, we mean the ones who are ready to buy your products or services. There’s so...