Email Marketing Articles

Sunday evening, and you're staring at your laptop screen with a half-written newsletter that should have gone out last week. You've got customers asking about your latest products, but your email list sits there gathering digital dust while you juggle everything else...

If you want to understand why marketers are always banging on about email, you just have to check the stats. The ROI on email is higher than any other marketing channel. For every £1 spent on email marketing, the business generates on average £42 . More people...

Emails take up a significant portion of our work hours. We use emails to communicate with clients, respond to customers and market to new audiences. It’s a great tool for broader communication and better customer service when used mindfully. Here are our top tips for...