by Lorraine Windsor | Nov 1, 2021 | Marketing Strategy
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...
by Lorraine Windsor | Apr 23, 2020 | Marketing Strategy
Business owners are caught between a rock and a hard place right now. Marketing your products and services when customers are worried about their health and jobs feels at best insensitive, at worst scheming. No-one wants to look as if they’re trying to make money out...
by Nicolette Ford | Jan 24, 2020 | Content Marketing
You’ve probably heard about BERT, Google’s new algorithm update, by now. BERT, which stands for Bidirectional Encoder Representations from Transformers, helps Google understand and interpret natural language by improving the search engine’s comprehension of context....
