Marketing Strategy Articles

Market Segmentation, Targeting, and Positioning Examples from Real Brands

If you run a small business, you’ve probably been told to “know your audience.” But what does that actually mean? In this article, we’ll walk through real-world market segmentation, targeting and positioning examples from well-known brands. You’ll see exactly how they...
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Segmentation, Targeting and Positioning for Small Businesses

Running a small business means making choices - about your time, your money, and who you’re really trying to serve. That’s where segmentation, targeting and positioning comes in. It’s a simple way to focus your marketing so it reaches the people who are most likely to...
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Market Segmentation for Non-Marketers – A Beginner’s Guide

Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind it. And then… nothing. Just a couple of likes from friends and maybe one vague enquiry. It's frustrating, especially when you know your product or...
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Unlock The Potential Of Customer Stories: How Real-Life Experiences Can Attract Customers, Drive Sales, And Build Credibility

In today’s crowded marketplace, attracting new customers and building credibility can feel like an uphill struggle. How can you capture the attention of the people you want to work with when you know their inboxes and social...
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