Marketing Strategy Articles

For small businesses, marketing works best when it’s aimed at the right people. Trying to reach everyone usually means spreading your budget too thin and getting disappointing results. Customer segmentation helps you avoid this problem by breaking your audience into...

You've finally decided you need help with your marketing. Maybe you're tired of posting on social media with nothing to show for it, or your last attempt at Facebook ads was a disaster. Whatever brought you here, you've decided it's time to find a digital marketing...

If you’ve read our foundational guide to sales psychology, you’re already ahead of most small business owners. You understand how emotions drive decisions, how social proof builds trust, and how scarcity can create urgency. But maybe you’ve noticed that some...

Picture this: you've spent weeks researching your customers, creating detailed buyer personas, and crafting what you think is the perfect marketing message. You hit publish on your campaign, sit back, and wait for the magic to happen. But instead of a flood of engaged...

Why do people choose one brand over another when products are nearly identical? Why do some customers buy instantly while others hesitate for days? If you run a small business, understanding what drives these buying decisions can transform your marketing...

Many small business owners reach a point where doing it all becomes too much - SEO, Google Ads, newsletters, website updates, and social media content. It’s a lot. You’ve probably tried a bit of everything, but the results aren’t clear, and neither is the next step....

If you run a small business, you’ve probably been told to “know your audience.” But what does that actually mean? In this article, we’ll walk through real-world market segmentation, targeting and positioning examples from well-known brands. You’ll see exactly how they...

Running a small business means making choices - about your time, your money, and who you’re really trying to serve. That’s where segmentation, targeting and positioning comes in. It’s a simple way to focus your marketing so it reaches the people who are most likely to...

Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind it. And then… nothing. Just a couple of likes from friends and maybe one vague enquiry. It's frustrating, especially when you know your product or...