If you run a small business, you’ve probably been told to “know your audience.” But what does that actually mean? In...
Market Segmentation, Targeting, and Positioning Examples from Real Brands
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Marketing Strategy Articles
Segmentation, Targeting and Positioning for Small Businesses
Running a small business means making choices - about your time, your money, and who you’re really trying to serve....
Market Segmentation for Non-Marketers – A Beginner’s Guide
Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind...
Market Segmentation, Targeting, and Positioning Examples from Real Brands
If you run a small business, you’ve probably been told to “know your audience.” But what does that actually mean? In this article, we’ll walk through real-world market segmentation, targeting and positioning examples from well-known brands. You’ll see exactly how they...
Segmentation, Targeting and Positioning for Small Businesses
Running a small business means making choices - about your time, your money, and who you’re really trying to serve. That’s where segmentation, targeting and positioning comes in. It’s a simple way to focus your marketing so it reaches the people who are most likely to...
Market Segmentation for Non-Marketers – A Beginner’s Guide
Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind it. And then… nothing. Just a couple of likes from friends and maybe one vague enquiry. It's frustrating, especially when you know your product or...
Unlock The Potential Of Customer Stories: How Real-Life Experiences Can Attract Customers, Drive Sales, And Build Credibility
In today’s crowded marketplace, attracting new customers and building credibility can feel like an uphill struggle. How can you capture the attention of the people you want to work with when you know their inboxes and social...
2023: A Year of New Opportunities for Your Business Marketing
The past few years have been challenging for businesses, with the pandemic bringing an unprecedented level of uncertainty. Many have had to alter their approach in order to survive and thrive in the new market. As we kick off 2023, now is the perfect time to take a...
Why a full web service one-stop-shop makes commercial and financial sense
Regardless of your business, your website needs to be fit for purpose to survive in today’s increasingly online world. It not only needs to attract customers and demonstrate your expertise to deliver the products or services they need, but it also needs to connect...
Digital Marketing: It’s All About Relationships!
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...
How To Create A Marketing Plan For Life After Lockdown
Preparing your business for life after lockdown? Chances are you’ve already pivoted your marketing message during the crisis, but now it’s time for another shift as businesses and consumers come out of quarantine and head into yet another new normal. How can you make...
How To Attract The Right Customers To Your Website
A well designed, optimised website is a key part of your marketing strategy – but on its own, it won’t attract the right people to your business. And by the “right’ people, we mean the ones who are ready to buy your products or services. There’s so much content on the...