by Adriana Mikova | Jul 31, 2025 | Marketing Strategy
You’ve finally decided you need help with your marketing. Maybe you’re tired of posting on social media with nothing to show for it, or your last attempt at Facebook ads was a disaster. Whatever brought you here, you’ve decided it’s time to...
by Adriana Mikova | Jul 30, 2025 | Marketing Strategy
If you’ve read our foundational guide to sales psychology, you’re already ahead of most small business owners. You understand how emotions drive decisions, how social proof builds trust, and how scarcity can create urgency. But maybe you’ve noticed that some...
by Adriana Mikova | Jul 28, 2025 | Marketing Strategy
Picture this: you’ve spent weeks researching your customers, creating detailed buyer personas, and crafting what you think is the perfect marketing message. You hit publish on your campaign, sit back, and wait for the magic to happen. But instead of a flood of...
by Adriana Mikova | Jul 27, 2025 | Marketing Strategy
Why do people choose one brand over another when products are nearly identical? Why do some customers buy instantly while others hesitate for days? If you run a small business, understanding what drives these buying decisions can transform your marketing...
by Adriana Mikova | Jun 29, 2025 | Marketing Strategy
Many small business owners reach a point where doing it all becomes too much – SEO, Google Ads, newsletters, website updates, and social media content. It’s a lot. You’ve probably tried a bit of everything, but the results aren’t clear, and neither is the next...
