by Adriana Mikova | Aug 21, 2025 | SEO
You know SEO (Search Engine Optimisation) in marketing is important for your business, but every time someone starts explaining it, your eyes glaze over. Between talk of algorithms, keywords, and technical jargon, it all sounds incredibly complicated. So, you put it...
by Adriana Mikova | Aug 18, 2025 | SEO
Technical SEO might sound like something only developers need to worry about. But it’s one of the most important parts of making sure your website gets found on Google. While great content and the right keywords help you say the right things, technical SEO makes sure...
by Adriana Mikova | Aug 11, 2025 | Podcast
We launched a podcast. But not for the sake of it. We did it for people like you – who want helpful marketing advice, but don’t always have time to read. Because Small Business Owners Are Busy (Really Busy) You’re running the show. Maybe solo, maybe with a small...
by Adriana Mikova | Aug 4, 2025 | Marketing Strategy
For small businesses, marketing works best when it’s aimed at the right people. Trying to reach everyone usually means spreading your budget too thin and getting disappointing results. Customer segmentation helps you avoid this problem by breaking your audience into...
by Adriana Mikova | Aug 4, 2025 | Email Marketing
Sunday evening, and you’re staring at your laptop screen with a half-written newsletter that should have gone out last week. You’ve got customers asking about your latest products, but your email list sits there gathering digital dust while you juggle...
