by Adriana Mikova | Jun 29, 2025 | Marketing Strategy
Many small business owners reach a point where doing it all becomes too much – SEO, Google Ads, newsletters, website updates, and social media content. It’s a lot. You’ve probably tried a bit of everything, but the results aren’t clear, and neither is the next...
by Adriana Mikova | Jun 19, 2025 | Marketing Strategy
If you run a small business, you’ve probably been told to “know your audience.” But what does that actually mean? In this article, we’ll walk through real-world market segmentation, targeting and positioning examples from well-known brands. You’ll see exactly how they...
by Adriana Mikova | Jun 6, 2025 | Marketing Strategy
Running a small business means making choices – about your time, your money, and who you’re really trying to serve. That’s where segmentation, targeting and positioning comes in. It’s a simple way to focus your marketing so it reaches the people who are most...
by Adriana Mikova | Jun 5, 2025 | Marketing Strategy
Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind it. And then… nothing. Just a couple of likes from friends and maybe one vague enquiry. It’s frustrating, especially when you know your product or...
