by Adriana Mikova | Jun 6, 2025 | Strategy
Running a small business means making choices – about your time, your money, and who you’re really trying to serve. That’s where segmentation, targeting and positioning comes in. It’s a simple way to focus your marketing so it reaches the people who are most...
by Adriana Mikova | Jun 5, 2025 | Strategy
Picture this: you’ve spent hours crafting a social media post, maybe even put some of your hard-earned money behind it. And then… nothing. Just a couple of likes from friends and maybe one vague enquiry. It’s frustrating, especially when you know your product or...
