by Nicolette Ford | Jul 24, 2022 | Content Marketing
Do you know how to use content marketing to grow your business? If not, you could be missing out on potential customers who are searching for information about products and services just like yours. And in today’s market, if you’re not developing relationships with...
by Lorraine Windsor | Nov 1, 2021 | Marketing Strategy
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...
by Nicolette Ford | Jan 24, 2020 | Content Marketing
You’ve probably heard about BERT, Google’s new algorithm update, by now. BERT, which stands for Bidirectional Encoder Representations from Transformers, helps Google understand and interpret natural language by improving the search engine’s comprehension of context....
