by Lorraine Windsor | Feb 15, 2023 | Marketing Strategy
In today’s crowded marketplace, attracting new customers and building credibility can feel like an uphill struggle. How can you capture the attention of the people you want to work with when you know their inboxes and social media feeds are already full to bursting?...
by Lorraine Windsor | Jan 16, 2023 | Marketing Strategy
The past few years have been challenging for businesses, with the pandemic bringing an unprecedented level of uncertainty. Many have had to alter their approach in order to survive and thrive in the new market. As we kick off 2023, now is the perfect time to take a...
by Lorraine Windsor | Dec 15, 2022 | Content Marketing
You’re a busy business owner with 101 things to do. Why would you add blogging to your to-do list? Do people even read blogs anymore? How can they possibly help your bottom line? The statistics speak for themselves. Marketers who prioritize business blogging...
by Lorraine Windsor | Sep 15, 2022 | Marketing Strategy
Regardless of your business, your website needs to be fit for purpose to survive in today’s increasingly online world. It not only needs to attract customers and demonstrate your expertise to deliver the products or services they need, but it also needs to connect...
by Lorraine Windsor | Aug 29, 2022 | Marketing Strategy
Love is a waiting game. When I train business owners on how to run their social media accounts, or create good optimised content, or to keep in touch with their customers and prospects by email, one of the first things I say is that it’s about relationships. Sounds...
